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|Storytelling for Advertising Campaigns Training Lynda.com|
"Storytelling" has become an agency buzzword. From creative directors to copywriters, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.
In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content.
|Train the Trainer Training Lynda.com|
Before you can start helping others learn, you must be equipped with the knowledge and skills needed to convey information in a compelling manner. In this course, learn how to effectively train in today's business environment. Ajay M. Pangarkar shares strategies and techniques for delivering high-quality workplace training that leads to better learner outcomes. He covers developing, planning, and delivering successful training sessions, as well as how to bolster your communication skills and overcome barriers to learning. In addition to preparing you to deliver training sessions, the skills covered in this course can make you more adept at public speaking, coaching individuals, and leading a team.
|Transitioning from Individual Contributor to Manager Training Lynda.com|
Before you start your first management role, it's important to prepare yourself for a shift in mindset and priorities. In this course, leadership coach, best-selling author, and consultant Roberta Matuson explains how to step into your new management role on the right foot. Roberta shares strategies to help you make the shift from focusing on your own performance as an individual contributor to focusing on the success of your team as a manager. She helps you address common hurdles such as how to manage your former peers, engage and assess your team, and prepare for your evolution as a leader.
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
|Vehicle Rigging in Maya Training Lynda.com|
Learn to rig a car model in Autodesk Maya for use in animation, games, design visualization, and visual effects. Author Adam Crespi starts with an overview of parenting and hierarchy, moving into separating the model into working components. From there, you'll learn about creating controllers, constructing functioning wheel assemblies, and constraining the suspension. Expressions are used to tie the rig components together and add a degree of autonomous motion and rotation. Last, a bonus chapter on materials shows how to add realistic shaders onto the car and tie the controls to functionality such as operable headlights and taillights.
Note: Some experience with polygonal modeling in Maya and beginning knowledge of rigging and constraints will help you get the most from this course.
|VFX Techniques: Space Scene 02 Compositing in After Effects Training Lynda.com|
What makes a 3D space battle even more spectacular? Compositing in Adobe After Effects. Learn to take the render-pass sequences of the spaceship versus asteroid scene you created in part 1 of this series, VFX Techniques: Space Scene 01: Maya Animation and Dynamic Simulation and recombine them in After Effects. Author Lee Lanier shows how to integrate shading and color in your render passes, animate the flames emitting from the spaceship, and create a particle simulation that makes the asteroid explosion seem more realistic. You'll also learn to replicate glows, lens flares, film grain, and camera motion along the way.
|VFX Keying: Master Course Training Lynda.com|
Blue-screen and green-screen keying is the bread and butter of visual effects compositing. Every VFX artist must master this complex subject to succeed in the industry. This course offers 12 hours of the most comprehensive and detailed training ever produced on the subject of keying, covering literally every aspect of the job. You can follow along with NUKE, the software featured in the videos, or with any other compositing software that offers floating-point math. NUKE master trainer Steve Wright introduces several overall compositing workflows, as well as a myriad of tips and tricks and several keying techniques never before published. Learn about green-screen, blue-screen, luma, and saturation keys; spill suppression; color correction; edge refinement; and more. Plus, get a bonus appendix chapter of tutorials on keyers such as KEYLIGHT, Primatte, Ultimatte, and others.
Note: This course was created by Steve Wright, author of the seminal book, Digital Compositing for Film and Video. We are proud to host this course in our library.
|Word 2016 Essential Training Training Lynda.com|
Learn how to create, format, share, and print a wide variety of documents in Word 2016. Author David Rivers covers creating new documents from templates and scratch, formatting text and pages, working with headers and footers, using themes and styles, adding multimedia, and more. He'll also show how to share documents with others and enhance your productivity with macros.
|VFX Techniques: Creating a Laser Battle Training Lynda.com|
Creating a Laser Battle shows VFX artists how to generate science-fiction-style gun battles, complete with laser beams, sparks, and set damage. The effects are created right inside After Effects, with its built-in particle tools, rotoscoping, motion tracking, and color, distortion, and blur effects. Combining these techniques in your own shots will allow you to create a wide variety of futuristic gun blasts.
|VFX Techniques: Creating Explosions with 3D Layers Training Lynda.com|
Visual effects (VFX) can add destruction to a scene without causing real-world damage. Learn to destroy a building with a fireball, using an After Effects 3D environment, Maya dynamic simulations, and matte painted elements. Author Lee Lanier shows you how to convert video footage into 3D layers, adapt stock footage effects, add and improve Maya particle and rigid body renders, and integrate static artwork to inflict realistic damage to an old-world castle.
|VFX Techniques: Tracking Objects onto a Face Training Lynda.com|
VFX Techniques introduces common yet critical visual effects techniques that are used in film and television shows on a regular basis. This installment shows how to build complex composites with Adobe After Effects and mocha, where motion graphics are mapped to live-action footage of an actor. Author Lee Lanier starts by combining rotoscoping and effects to digitally apply makeup to an actor to disguise motion tracking marks. Then discover how to transfer footage into mocha and generate planar tracking data that you can use to motion track graphics to the moving face of the actor. Plus, learn how to build and adjust motion graphics to create the look of a virtual tattoo and a pair of holographic heads-up glasses.
|Video Budgeting Training Lynda.com|
Whether you're a freelancer or the owner of a production company, creating and presenting accurate budgets is essential to the success of your video project. In this course, learn how to create professional budgets and proposals. Instructor Walter Biscardi Jr. provides instructions for video professionals on how to plan for the financial needs of each video project. To begin, see how to tackle client assessments by viewing an actual example shown from a script-to-screen project. Next, learn how to develop a working concept with pre-budget production planning by assessing your time, crew, and equipment needs. Last, learn how to present your budget and proposal and how to make revisions.
|Video Editing: Moving from Production to Post Training Lynda.com|
With projects moving at lightning speed, "fix it in post" is no longer possible. (If it ever was!) However, learning smart production strategies will streamline video editing and maximize your creative choices. Watch this course to learn how to prepare your projects, including interview-driven, multicamera, and asset-driven productions, for editing in Final Cut Pro or Premiere Pro.
Amy DeLouise reviews production planning, on-set strategies for effective media management, and tips for creating transcripts, editing scripts, and asset lists for editors. During post-production kickoff, she talks about managing your client's expectations: balancing their needs with the realities of production. With any luck, you can reconcile the two in post, using Amy's instructions for setting up Final Cut and Premiere Pro projects for success. The final chapter includes bonus post-production strategies for future-proofing and exporting projects.
|Video for Photographers: 1 Filmmaking Essentials Training Lynda.com|
With most current digital cameras and a little training, photographers can start shooting video, quickly expanding their creative options and the range of services they can offer to their clients.
In this course, Emmy-winning filmmaker Eduardo Angel helps bridge the gap between photography and film—between still pictures and moving images—by showing what it takes to transition to video. The course covers the most essential video production techniques, from framing and lighting for continuous shots to directing the viewer's attention and incorporating camera movement and sound—Eduardo even provides a brief overview of his post-production workflow. By following along with Eduardo and his team, you'll understand why these concepts are so important and start applying them to your video and hybrid projects right away.
Look for the follow-up course, Video for Photographers 02: Filmmaking On Location, where Eduardo shows how these lessons apply to a real-world shoot. Coming soon to the lynda.com library!
|Video Gear Weekly Training Lynda.com|
What's one of the best parts about being a video professional? All the cool gear! In this series, Rich Harrington and Robbie Carman team up to discuss the latest and greatest equipment for video production and post. They talk about the newest cameras, like the Blackmagic 4K, pocket cinema cameras, and GoPros; accessories and adapters that will make your shoots run smoother; and the great tech being invented every day. And because they keep both cost and quality in mind, you won't have to worry about blowing your budget or compromising production value.
This series is from RHED Pixel. We're honored to host this training in our library.
|Video Gear: Lighting Training Lynda.com|
Lighting can make or break a shoot. But with the right gear, your production has a much higher chance of success. Learn about the latest and greatest lighting equipment for video production in this course with "gearheads" Rich Harrington and Robbie Carman. They talk about lighting with LEDs, portable lighting setups, and cool new tech like the submersible Lume Cube. Special guest and National Geographic cinematographer James Ball also stops by to demonstrate practical lighting examples from his own projects. Plus, discover low-cost solutions for creating textured backdrops as well as pure white and pure black backgrounds. As with the rest of the Video Gear series, Rich and Robbie make sure to balance cost and quality, so you'll never have to worry about blowing your budget or compromising production value.
|Visio 2013 Essential Training Training Lynda.com|
Whether you're creating an org chart, mapping a network, or drawing a floor plan, this course will help you master the intricacies of Visio 2013, the powerful diagramming and vector graphics software.
Author David Rivers helps you explore the Visio interface, from working with shapes, creating basic diagrams, and connecting diagrams to adding objects (text, graphics, and links), styling diagrams with themes, and formatting shapes, pictures, and text. The final chapters concentrate on creating different types of projects with Visio: org charts and brainstorming diagrams, timelines, calendars, floor plans, and prototypes.
|Visual Studio 2012 Essential Training Training Lynda.com|
Visual Studio is the number one tool for Microsoft developers, whether you're targeting mobile devices or desktops. Get comfortable in this full-featured development environment and learn how to create a variety of projects, from websites to rich Internet applications. Author Walt Ritscher helps you dive deep into the basics of creating and debugging applications with Visual Studio, including configuring Visual Studio to support C#, Visual Basic, ASP.NET, and many other languages.
|Visual Studio 2013 for Web Developers Training Lynda.com|
Visual Studio 2013 is here, and like every release from Microsoft, it is chock full of great new features. This course gives web developers exactly what they need to know to get started, whether they're coming from older versions of Visual Studio or another IDE. To begin, author Michael Lehman shows you around the toolbars, menus, and components in Visual Studio, so you can invoke commands and navigate your code fast. He also tackles Microsoft's One ASP.NET strategy, a "web developer's buffet" designed to make web forms, MVC controllers, web APIs, and single-page applications all available to you in any type of project. Last, Michael covers how to debug locally, remotely, and on Windows Azure, and use one-click publishing and other web deployment methods to get your projects out the door quickly.
|Visual Studio 2017: First Look Training Lynda.com|
Explore the new features and updates available in Visual Studio 2017. In this course, Walt Ritscher walks through the key new features in this release, starting with a look at the integrated development environment enhancements like new support for EditorConfig. Next, he explores debugging improvements such as Chrome debugging support, and dives into navigation and IntelliSense improvements in the code editors. Plus, Walt investigates the Docker container support for ASP.NET core projects and goes over the behavior of the Visual Studio 2017 Installer.
|Visual Studio Developer Tips Training Lynda.com|
Discover tips and techniques that can make working in Microsoft Visual Studio simpler, faster, and more interesting. In this weekly series, Walt Ritscher shines a spotlight on helpful shortcuts for Visual Studio. He dives into a variety of topics, including code programming tips, keyboard secrets, application development suggestions, and more.
|Visual Studio Essential Training: 03 Exploring Projects and Solutions Training Lynda.com|
Projects and solutions are essential to Visual Studio. In fact, you can't start coding without a solution file, which contains its own subset of projects with source code, images, and data. Find out how to create and manage your own projects and solutions in this installment of Visual Studio 2015 Essentials, with expert Walt Ritscher. Walt explores the relationship between solutions, projects, and compilers and shows how to link files, navigate the Solution Explorer, and change which project builds and debugs first by changing the startup project. He also shows how to debug multiple projects simultaneously and view classes and class members in the Solution Explorer.
|Visual Studio Essential Training: 04 Surveying the Programming Languages Training Lynda.com|
You have many choices when you start coding in Visual Studio. Language is one of the most exciting. In this installment of Visual Studio 2015 Essentials, Walt Ritscher surveys the programming languages available, including C#, Visual Basic, C++, and F#, as well as some non-Microsoft languages that can be added to Visual Studio. Walt reviews the basic syntax of the four core languages and shows how to write a simple application in each one.
|Visual Studio Essential Training: 07 Understanding Project Types Training Lynda.com|
Choosing the right project type in Visual Studio 2015 provides you with the right libraries and tools for your project, whether you're creating a desktop application, mobile app, or web service. In this Visual Studio Essentials training course, Walt Ritscher guides developers through the most popular project templates in Visual Studio 2015, including console, desktop, web, and mobile projects in ASP.NET, Apache Cordova, DirectX, Windows Forms, Windows Presentation Foundation, Universal Windows, and more. He also shows how to create class libraries and leverage third-party project templates that extend Visual Studio's built-in project types.
|Visual Studio Essential Training: 08 Extend and Customize the Visual Studio Environment Training Lynda.com|
Visual Studio is already a powerful IDE. But when you add extensions, third-party tools, and templates to the mix, you have a development environment that can be tailored to your exact needs. In this installment of Visual Studio 2015 Essentials, Walt Ritscher shows you how to find, install, and use the most helpful extensions for Visual Studio. Learn how extensions like Spell Checker, Comment Remover, CodeMaid, and Productivity Power Tools can automate and speed up the way you code. Then discover how to build your own extensions, and share them with other developers in the Visual Studio Gallery. Walt also shows how to use standalone external tools to augment the Visual Studio workflow, and create custom templates that include just the files and settings you need for your project types.
|Visual Studio Essential Training: 09 Unit Tests Training Lynda.com|
Ensure your code is up-to-par by performing a unit test, verifying your code works as expected. You can perform unit testing using Visual Studio 2015. Selecting a framework and creating a small piece of code, to exercise a specific area of functionality, is all you need to get started. In this course, learn about the types of frameworks, naming conventions, integrations, and options available to you and how to implement them into your testing workflow. Join Walt Ritscher as he explains the process and step-by-step instructions. Along the way, he provides guidance on how to test with multiple parameters, customize your test runs, discover untested code, and even debug the actual unit tests.