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|Analyzing Your Website to Improve SEO Training Lynda.com|
In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
|Android Development Essential Training: Local Data Storage Training Lynda.com|
Android developers who need to manage and present data have many tools available to them in the application framework of Android. This course covers a variety of data persistence techniques, including storing data in shared preferences—key-value pairs—in JSON-formatted text files, and in relational databases with SQLite. Join David Gassner as he demonstrates these data management techniques. He also explains how to use relevant design patterns to model data with Java classes, and how to present data to the user with the Android SDK's ListView and RecyclerView components.
|API Development in .NET with GraphQL Training Lynda.com|
GraphQL—a query language for APIs that was originally built by Facebook—helps developers build queryable APIs that drive data-driven apps. In this course, Glenn Block demonstrates how to use the GraphQL.NET framework to build a fully functional GraphQL endpoint. Glenn takes you through the entire process, explaining how to create a new GraphQL project, enable querying, configure the schema, allow updates through mutations, create subscriptions, and more. After completing this course, you'll have a better understanding of how to leverage your existing .NET skills—and the GraphQL.NET framework—to build efficient, modern apps.
|Building a Physics-Based Platformer in GameMaker Studio Using GML Training Lynda.com|
Mastering the Box2D physics engine included with GameMaker: Studio can open up a wide range of game design possibilities. By leveraging this powerful tool, you can create rules that govern how objects behave within your game world. In this course, learn how to create a simple, runner-style game using the Box2D physics engine built into GameMaker. Steven Moser explains how to set up the physics world for your game, move a player object using only physics functions, and create obstacles such as saws, spikes, and swinging blades. He also provides an introduction to liquid physics in Box2D—explaining how to create particles that behave like water and viscous poison—and shares how to decorate your level by building chains and rope bridges.
|Marketing to Millennials Training Lynda.com|
Millennials—individuals between the ages of 18–35—are the largest buying segment in the economy. In this course, learn what this generation actually values, and how to leverage proven marketing strategies to effectively target this powerful audience. Millennial marketing expert Chelsea Krost kicks off the course by explaining who millennials are and debunking common millennial stereotypes. Chelsea offers specific tactics that you can use to optimize your organization's digital and social presence, and shares strategies for upping your content marketing efforts to inspire and engage consumers. To wrap up, she covers influencer marketing—including how to find the right influencer for your business—and goes over fundamental social media marketing concepts.
|Navigating Awkward Situations at Work Training Lynda.com|
No matter your role, seniority level, or industry, work can sometimes get awkward. In this course, Elizabeth and Lisa McLeod help you navigate those tricky situations. Learn the principles and behaviors to employ in a variety of awkward situations, from coworkers who take credit for your work to office breakups. Throughout this practical course, Elizabeth and Lisa share scenarios of common situations and demonstrate how to handle them with grace and authenticity.
|Data Science on Google Cloud Platform: Building Data Pipelines Training Lynda.com|
Cloud computing brings unlimited scalability and elasticity to data science applications. Expertise in the major platforms, such as Google Cloud Platform (GCP), is essential to the IT professional. This course—one of a series by veteran cloud engineering specialist and data scientists Kumaran Ponnambalam—shows how to use the latest technologies in GCP to build a big data pipeline that ingests, transports, and transforms data entirely in the cloud. Learn how to set up data processing jobs using Apache Beam and Cloud Dataflow. Discover how to leverage Cloud Pub/Sub for stream ingestion and real-time messaging. Finally, find out how to process the stream events in Cloud Dataflow. The course uses an end-to-end use case that shows how to apply the knowledge and best practices from the course in a practical data science workflow.
|Data Science on Google Cloud Platform: Designing Data Warehouses Training Lynda.com|
Cloud computing brings unlimited scalability and elasticity to data science applications. Expertise in the major platforms, such as Google Cloud Platform (GCP), is essential to the IT professional. This course—one of a series by veteran cloud engineering specialist and data scientists Kumaran Ponnambalam—shows how to design and build data warehouses using GCP. Explore the different types of storage options available in GCP for files, relational data, documents, and big data, including Cloud SQL, Cloud Bigtable, and Cloud BigQuery. Then learn how to use one solution, BigQuery, to perform data storage and query operations, and review advanced use cases, such as working with partition tables and external data sources. Finally, learn best practices for table design, storage and query optimization, and monitoring of data warehouses in BigQuery.
|Enhancing Team Innovation Training Lynda.com|
Innovation is the key to any company's success. It sets you apart from the competition and feeds the pipeline for future growth. Learn how to incorporate innovation and creativity into your workplace, in this course with leadership coach Gemma Leigh Roberts. Gemma identifies the psychological tricks and best practices to help high-performing teams reach their innovative potential. Follow along and discover how to create a space for innovation to thrive, nurture new ideas, learn from challenges, and build room for experimentation and play. Using these tips, you can build high-performing teams that challenge the status quo and lead in a competitive market.
|Design Thinking: Data Intelligence Training Lynda.com|
Yesterday big data was all the rage; today we have intelligent machines and processes to leverage that data wisely. Learn how modern data intelligence helps designers provide a more personal and human design experience. Randall Elliott, associate director of design technology at frog, shows how to use data in creative problem-solving: to generate ideas, create better designs, and connect with users in meaningful ways. He tackles data generated by computers as well as that gathered through interviews and other hands-on means. He shows how to collect, analyze, and visualize the information to help solve your customer's challenges, leveraging intelligent tools and agile processes such as rapid prototyping.
|Designing a Resume for Creatives Training Lynda.com|
Whether you're a recent college grad or a seasoned professional, your resume is the most important career document in your job-search arsenal. Resumes are particularly crucial for creatives, as they're a place where professionals can showcase their design prowess to hiring managers. In this course, Ina Saltz provides you with a fresh perspective on how to present yourself through a visually strong, content-rich resume. She takes a comprehensive and critical look at how to create your career story, explaining what you must know and do to make a recruiter's first impression of you memorable and actionable. Ina goes beyond the basic resume and includes presentation options for creatives, including how to keep a cohesive look and approach. Along the way, she shares best practices and explains how to avoid common resume errors.
|DevOps Foundations: Site Reliability Engineering Training Lynda.com|
Site reliability engineering (SRE) is an emerging paradigm in DevOps. The biggest names in tech—companies like Google, Netflix, Microsoft, and LinkedIn—all use SRE. In fact, industry wide, "site reliability engineer" is replacing "DevOps engineer" in job posts. Simply put, SRE is software engineering applied to operations—for the cloud native era. This course introduces the basics of site reliability engineering, including how SRE fits into DevOps and how it can be integrated into your unique business environment. Instructors Ernest Mueller and James Wickett cover the major areas of expertise, including release engineering, change management, incident management and retrospectives, self-service automation, troubleshooting, performance, and deliberate adversity. Learn how to define reliability through SLAs and SLOs, handle crisis, design distributed systems, and scale your systems and your team. Plus, explore time and project management strategies that bring humanity back to the SRE's job.
|IT Help Desk for Beginners Training Lynda.com|
Interested in a job in IT? Get the skills you need to pursue an entry-level position as an IT help desk technician. This course is an ideal starting point for job seekers wishing to venture into the field of technical support or seeking to strengthen their overall technical savvy and skills. It covers the fundamental IT help desk responsibilities, including software installation, networking, and troubleshooting. Learn about removing software from a computer, networking through the command line, joining computers to a domain, and more. Instructors Jason Ruediger and Mariecor Agravante also teach important soft skills, including customer service skills relevant to the help desk professional.
|Java Design Patterns: Creational Training Lynda.com|
Design patterns provide a kind of template for writing quality code. Knowing which design pattern to use in which scenario can be challenging, but will make you a better Java programmer. This course takes a deep dive into creational patterns, which can help you create more flexible, reusable objects. Instructor Bethan Palmer covers the five most popular creational patterns—Builder, Singleton, Prototype, Factory Method, and Abstract Factory—as well as concepts such as multithreading, mutability, and hierarchies. She provides example use cases, complete with implementation instructions and tips for avoiding the unique challenges posed by each pattern. By the end of the course, you'll be armed with the knowledge and skills necessary to implement each design pattern in your own Java projects.
|Job Seeker Tips Training Lynda.com|
Have you wondered how to answer open-ended interview questions? Or are you struggling to market yourself to employers in an authentic way? Career strategist Jenny Foss is here to help. She is back with five essential job seeker tips, designed to make the job search less overwhelming. Learn to make your LinkedIn profile stand out, answer tricky interview questions, improve your résumé, and get the most value out of informational interviews. Jenny offers practical, actionable advice to speed up your job hunt, get your resume in front of the right people, and land the job of your dreams.
|Java EE: Design Patterns and Architecture Training Lynda.com|
Discover how to prevent common design issues and increase programming efficiency using design patterns and architecture in Java EE. In this course, instructor Alex Theedom dives into the fundamental topic of design patterns and software architecture, equipping you with the knowledge you need to choose the right architecture for your application. Alex covers the Gang of Four classic patterns, discussing the unique way they are implemented in the Java EE platform. This includes the Singleton, Facade, Observer, and Decorator patterns. He then goes over some of the most important architectural patterns used by the platform, including Filter, model-view-controller (MVC), Front Controller, and Interceptor. After diving into design patterns, he moves on to the topic of architecture, discussing the motivation and need for architecture and introducing some of the best-known structures. Alex finishes the course with a discussion of monolithic and microservice architectures.
|Docker: Continuous Delivery Training Lynda.com|
Continuous integration and continuous deployment (CI/CD) allow developers to work more collaboratively and catch bugs earlier in the development lifecycle. Docker—a leading software container platform—can greatly simplify continuous deployment by allowing for safer, more reliable deployment and testing environments. In this course, join Arthur Ulfeldt as he explains how to use Docker to build deployment systems. Arthur steps through how to build your CI/CD toolbox, including how to build a minimal Jenkins installation and build Docker images for CI. He also covers essential continuous deployment and integration concepts; shows how to build a simple example of continuous deployment with Docker; discusses integration testing; and more.
|Dynamics for Power Users: Reports, Charts, and Dashboards Training Lynda.com|
Learn how to work smarter in Microsoft Dynamics 365. In this advanced course, instructor Gini von Courter dives into using reports, charts, and dashboards to influence business workflows and share the data story inside Dynamics. Gini steps through how to create, modify, manage, and share reports. She also discusses how to create and modify charts and dashboards, use a system template, create Excel templates for Dynamics, and more.
|Ebook Quality Assurance Training Lynda.com|
Quality assurance is one of the most important steps in ebook creation, but also one of the most overlooked. This course was designed to teach anyone—regardless of their technical skills—how to effectively test and validate EPUB, Kindle, and other ebook files on different devices. Learn the inner workings of ebook file formats, which technologies affect how an ebook displays on different devices, and the differences between fixed layout and reflowable ebooks. Instructor Joshua Tallent also discusses unique retailer specifications and device limitations, how to load ebooks on different devices for testing, and essential details on performing automated and manual quality assurance testing.
|Editing Mastery: How to Edit Writing to Perfection Training Lynda.com|
Most editors can capably fix the spelling, grammar, punctuation, and typos in a piece of writing. It takes a different skill set to turn dry, disorganized prose into writing that is beautifully organized and bursting with life and energy. In this course, instructor Shani Raja acquaints you with a powerful technique—deep editing—that can help you transform nearly any piece of nonfiction writing into magnificent, sparkling prose. The deep editing technique forces you to consider every aspect of a document, ensuring that quality gets embedded into each pore of the writing. Discover how to fine-tune the content, structure, style, and presentation of a document so that the final product shines.
|Employee Experience Training Lynda.com|
Employee experience is a new concept in HR. It goes beyond traditional benefits, compensation, and performance. Now HR must actively work with all facets of the organization—incorporating the company's culture, tools, and environment—to create a great place to work. This course helps HR leaders and managers understand what employee experience is, why it's important, and how you can design a program that will set your company apart and help you win the war for talent. Learn how to keep employees engaged and support them throughout the employee life cycle—from first contact to offboarding. HR exec and talent consultant Pat Wadors also shows where to find the data you need to measure your progress and evolve your process. Experience matters; use these tips to build a more productive, positive workplace that helps you compete for—and keep—great talent.
|Entity Framework Core Essential Training: 2 Training Lynda.com|
Discover how to work with Entity Framework Core, the popular tool for object-relational mapping (ORM). In this course—the second installment in the Entity Framework Core Essential Training series—learn about persisting data back to the data store, different DbContext options, and how to configure the DbContext. Instructor Phil Japikse covers tracking EntityState, sharing a transaction between two different DbContexts, navigating the batching process, and working with detached entities. He also goes into connection resiliency, how the OnConfiguring method works, how to create a custom execution strategy, and more.
|jQuery: Building an Interface Training Lynda.com|
Create an interactive user interface that uses the strengths of jQuery, Bootstrap, Underscore.js, and the vast library of jQuery plugins. Instructor Ray Villalobos shows how to use the jQuery selector engine to select DOM elements, and how to manage actions with jQuery events. He accesses external data with AJAX methods, and extends jQuery with plugins for templating webpages and formatting data. He also shows how to sort and search through data with the Underscore.js library and add and edit form data. This hands-one project will strengthen your jQuery skills and help you build more sophisticated and responsive user interfaces.