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In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.

People who have visited your website have already demonstrated an interest in your product or service—even if they haven't made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.

People who have used your app or website have already demonstrated an interest in your product or service. How are you staying connected with this valuable audience? Learn how to retarget visitors and increase conversions via remarketing with Google's one-two punch of solutions, AdWords and Analytics. Marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign in Google AdWords, and then track your campaign in Google Analytics. Discover how to build remarketing lists, link accounts, and use remarketing tags and custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Beautiful places are beautiful from the air, too. At many great landscape photography destinations, you can take helicopter tours or rent air time in a small plane. In this course, photographer Justin Reznick takes to the skies above New Zealand. Watch and learn with Justin as he plans and packs his gear, meets with the pilot, establishes a route, and take his shots. In the wrap-up portion of the course, he reviews the final selects from the shoot.

Grow your business with affiliate marketing. Affiliate programs have a lot of perks for your marketing and branding efforts. They use a network of professional marketers to promote your products, who only get paid when those products get sold. Learn how to start your own affiliate program with these tips from affiliate marketing expert Geno Prussakov. Geno looks at different program structures, compensation models, terms and policies, and more. Then he shows you how to launch your program and recruit and manage affiliates.

Affiliate marketing is a complicated, multidisciplinary practice that is often misunderstood. At its heart, it is a performance-based marketing technique in which affiliates are financially rewarded for sending customers to another website to purchase goods or services. If you have a website, blog, or other online property, you too can earn money through affiliate marketing. Expert Geno Prussakov explores basic principles, from payment models to typical affiliate agreements; winning tactics and techniques, as well as roadblocks to future earnings; and the day-to-day practices that result in a successful affiliate marketing strategy.

Looking for a compelling alternative to Adobe Illustrator or CorelDRAW? Affinity Designer is a powerful and affordable vector-design application mixed with pixel-based texture and retouching tools—all in one easy-to-use interface. It was created with the professional-level features that any artist, designer, or illustrator needs to execute high-quality results.

Here Ronnie McBride introduces the workflows and tools required to get up to speed with this fast, powerful, and professional application. He shows how to work with workspaces in Affinity Designer, called personas; use the drawing tools; and create custom brushes. This course is designed to help artists feel more confident and become more proficient using Affinity Designer in their own work.

Looking for a compelling alternative to Adobe Illustrator or CorelDRAW? Affinity Designer is a powerful and affordable vector-design application mixed with pixel-based texture and retouching tools—all in one easy-to-use interface. It was created with the professional-level features that any artist, designer, or illustrator needs to execute high-quality results.

Here Ronnie McBride introduces new students to the workflows and tools required to get them up to speed with this fast, powerful, and professional application. He shows how to work with Affinity Designer's workspaces, called personas; use the drawing tools; and create custom brushes. After completing this course, students will feel more confident and proficient at using Affinity Designer in their own work.

Affinity Designer offers a cross-platform vector design tool that's simple, streamlined, and easy to use for UX, UI, and responsive web design. You can use it to create branding materials, websites, app interfaces, logos, and so much more. Learn how to incorporate Affinity Designer's features into your own design process. Here Ronnie McBride shows how to set up your preferences, use artboards, create custom color themes in the Swatches panel, apply styles and gradients, and create wireframes, mockups, UI assets, and hero graphics—all with Affinity Designer's versatile toolset. Once you find out what you can do with Affinity Designer, you may never go back to expensive design software again.

Serif's Affinity Designer offers a lightweight vector design tool for Mac that's simple, streamlined, and easy to use for UX design. Learn how to incorporate Affinity Designer's features into your own design process. Here Ronnie McBride shows how to set up your preferences, use artboards, create custom color themes in the Swatches panel, apply styles and gradients, and create wireframes, mockups, UI assets, and hero graphics—all with Affinity Designer's versatile toolset. Once you find out what you can do with Affinity Designer, you may never go back to expensive design software again.

Affinity Photo is a powerful but approachable image enhancement program that is being embraced by a growing number of photographers. In this course, Steve Caplin shows how to use Affinity Photo's image editing features to do basic portrait retouching, from fixing blemishes and wrinkles to smoothing hair and enhancing eyes. Learn how to split images into high and low frequencies, paint in enhancements, use Curves and lighting adjustments to focus attention on your subject, and more.

Affinity Photo is a powerful photo post-processing program for the Mac platform, combining raw conversion, photo retouching and enhancement, and compositing. In this course, Steve Caplin explores all of Affinity Photo's essential features. Each tutorial helps unlock another of Affinity Photo's capabilities, from its raw conversion and editing controls to its advanced selection tools, image enhancement features, filters and special effects, and compositing features. Whether you want to change the look of a photograph, scale and crop images, or create complex photomontages, each adjustment is completely nondestructive, allowing you to retain quality and incorporate additional effects as you go. To help Photoshop users who may be considering Affinity Photo, Steve also compares and contrasts the two applications.

Affinity Photo is a powerful but approachable image enhancement program that is being embraced by a growing number of photographers. Affinity Photo for the iPad brings the award-winning features of the desktop version to the iPad, and is fully optimized for iOS hardware and touch capabilities. In this course, instructor Steve Caplin shows how to use the image-enhancements features of Affinity Photo for the iPad to do professional-level photo editing on the go. He discusses the interface and works through four real-world projects, such as creating a poster by removing and replacing the background of a portrait. He also shares how to work with raw images, retouch blemishes, and combine exposures, and reviews the advanced features in Affinity Pro, such as tone mapping, distortion correction, and HDR effects.

This course was created and produced by Steve Caplin. We are honored to host this training in our library.

There are many options for creating 3D text in After Effects, including After Effects' own ray-traced 3D feature, third-party plugins, scripts, and now CINEMA 4D Lite. But which one is best for you?

In this course, motion graphics veteran Eran Stern discusses the options and their pros and cons. He'll also compare 2D and 3D typography, and discuss techniques to ensure your work looks great and your message is clear. Plus, learn about tools that behave like subsoftware inside After Effects, allowing you to create stunning 3D text faster than ever before. From built-in tools to advanced third-party plugins, such as Element 3D, BCC Units, and Invigorator Pro, this is your chance to find out which one suits your needs and budget.

In this workshop Jeff Foster—video producer, compositor, visual effects artist, and author of The Green Screen Handbook—teaches you the advanced tips, tricks, and workflow techniques he's used over the years to get great video/film composites, even when working with near-impossible footage. Learn advanced roto-painting techniques for the Wacom tablet and get up to speed on motion tracking, multipass mattes, multiple keying layers, simulated lighting effects, painting on video background plates, and more. Finally, Jeff shows how to apply what you've learned to a series of real-world projects in Adobe After Effects.

One of the most common visual effects tasks is to replace an image or video in a shot with another—be it a computer screen, a picture on a wall, a bumper sticker on a car, etc. This project-oriented course walks you through the major steps of replacing screens in After Effects, including tracking a screen in mocha AE, matching the new display to the depth-of-field blur and lighting of the original shot, and then cutting out a hand obscuring the screen using the Roto Brush and Refine Edge. A bonus movie at the end of the course discusses alternative approaches, including a demonstration of using reversible stabilization in Warp Stabilizer VFX for the tracking portion of the shot.

This course was created and produced by Chris and Trish Meyer. We're honored to host this content in our library.

This short course is designed for new users of Adobe After Effects CC, and those who might need a refresher—especially when moving to Creative Cloud. Chris Meyer leads a whirlwind tour of After Effects, helping overcome the "blank canvas" fear that confronts many new motion graphics artists the first time they launch the application. It's an excellent introduction to the After Effects Apprentice series, and a great overview for any new user starting an After Effects training program. Start watching to learn how to customize the interface, import and interpret footage, preview work, and render and export your compositions.

If you are still using a pre–Creative Cloud version of After Effects, such as CS6, we suggest you watch After Effects Apprentice 01: CS Pre-Roll instead. There have been numerous changes to the After Effects interface, especially in the area of previewing.

This short course is designed for those who have never used Adobe After Effects, or those who might need a refresher course on how it is laid out. Chris Meyer takes a whirlwind tour through the program, helping overcome the "blank canvas" fear that confronts many the first time they launch the program. It will serve as both an excellent introduction to the After Effects Apprentice series, as well as a preliminary overview for any new user before launching into their first tutorial or class. Exercise files for After Effects CS4 through CS6 are included with the course.

After Effects Apprentice is created by Trish and Chris Meyer and designed to be used on their own and as a companion to their book After Effects Apprentice.

Trish Meyer leads beginners through a gentle introduction to Adobe After Effects: from creating a new project and importing sources, through arranging and animating layers, applying effects, and creating variations, to rendering the final movie. However, this is no paint-by-numbers exercise. Trish demonstrates how she makes creative decisions and saves time through the use of keyboard shortcuts and smart working practices. Additional movies explain further details about how After Effects works under the hood. Her measured pace helps even those completely new to After Effects understand the program so that they can use it effectively on their own projects. Exercise files for After Effects CS4 through CC are included with the course.

After Effects Apprentice is created by Trish and Chris Meyer and designed to be used on their own and as a companion to their book After Effects Apprentice.

In this course, Chris Meyer helps beginning After Effects artists take their animations to the next level. Chris shows how to refine animations to create elegant, coordinated movements with the minimum number of keyframes—as well as slam-downs, whip pans, and other attention-getters. Additional movies show how to reverse-engineer existing animations, create variations on a theme, and master other parts of the program. Even though this course is designed for beginners, even veterans should learn tricks that many experienced users are unaware of. Chris' friendly running commentary lets you in on his mental process as he works on an animation. Exercise files for After Effects CS4 through CC are included with the course.

After Effects Apprentice is created by Trish and Chris Meyer and designed to be used on their own and as a companion to their book After Effects Apprentice.

In this installment of After Effects Apprentice, Chris Meyer focuses on ways to edit and enhance layers in After Effects CS4 through CC 2015. Through a series of Quizzler challenges and Idea Corner examples, Chris shares alternative ways to employ modes, sequencing, and adjustment layers, while special sidebar movies cover the subjects of creating seamless loops, animating effects points, understanding pixel aspect ratios, and employing Brainstorm to explore the variety of different looks that effects can create. The course also covers tricks for enhancing boring footage and tips for converting scans into moving sequences. Exercise files are included with the course.

The After Effects Apprentice series was created by Trish and Chris Meyer and are designed to be used on their own and as a companion to their book After Effects Apprentice.

In this course, Chris Meyer demonstrates the most common techniques for adding selective transparency to layers in After Effects through the use of masks, track mattes, and stencils. In addition to explaining the tools and basic theory behind transparency, the course covers several practical applications for these techniques, including isolating objects, creating vignettes, and filling text with visual texture. Tutorials on crafting custom transitions and other treatments are also included. Exercise files for After Effects CS4 through CC accompany the course.

The After Effects Apprentice series was created by Trish and Chris Meyer. The tutorials are designed to be used independently and as a companion to their book After Effects Apprentice.

One of the cornerstones of motion graphics is creating and animating type. In this course, Trish Meyer shows how to typeset titles professionally and create custom animations, as well as apply and modify the hundreds of text animation presets that After Effects ships with. Additionally, Chris Meyer shows how to add audio to projects, including spotting "hit points" to align keyframes and video action.

The After Effects Apprentice series was created by Trish and Chris Meyer. The tutorials are designed to be used independently and as a companion to their book After Effects Apprentice.

Parenting is a way to group multiple layers within the same composition inside After Effects. In this course, Chris Meyer shows how to set up a parenting chain, discusses what makes a good parent, and demonstrates several techniques using parenting, such as creating a title animation with a minimal number of keyframes, building a geometric construct, and bringing an anthropomorphic robot arm to life. Sidebar topics include avoiding a scaling gotcha with parenting and creating abstract backgrounds using the Fractal Noise effect.

The After Effects Apprentice series was created by Trish and Chris Meyer. These tutorials are designed for After Effects CS4 through CC, and can be used on their own or as a companion to the Meyer's book, After Effects Apprentice.

Let Chris and Trish Meyer share with you two of the core secrets required to become an efficient After Effects user: understanding the render order (the internal order of operations After Effects uses when calculating masks, effects, transformation, track mattes, and layer styles) and the use of multiple compositions where a composition may be nested into one or more other comps. This makes it easier to group layers, efficiently re-use a common element to quickly accommodate client changes, pan around large composites of multiple layers, and solve render order issues.

The After Effects Apprentice series was created by Trish and Chris Meyer. These tutorials are designed for After Effects CS4 through CC, and can be used on their own or as a companion to the Meyer's book, After Effects Apprentice.