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Adobe Social Essential Training

Affiliation: UIUC


Type: Streaming Resource

Description: Learn how to use Adobe Social for your social media marketing. Adobe Social is a natural choice for teams that are already working with the Marketing Cloud. It's a single solution for managing and measuring all aspects of a company's social media presence (Facebook, Twitter, and more).

This course will familiarize new users with the Adobe Social platform. Social media marketing expert Michelle Hernandez shows how to publish content, set up reports and publishing workflows, add campaigns, create tags, and track competitors. Plus, learn how to set up social listening rules to monitor conversations across the social web. You can also see how your campaigns are performing with Adobe Social's impressive analytics tools. Want to keep your online communities on track? Watch the chapters on unified moderation, which allows you to moderate comments across multiple platforms and implement auto-deletion and escalation rules. By the end of the course, you should be able to more effectively manage your brand, engage your audience, and measure ROI from all your social media marketing efforts.

Quality Level: production