Affiliation: UIUC

Provider: Lynda.com

Type: Streaming Resource

Description: Set up your business to reach your ideal customers by advertising on LinkedIn, the world's largest professional network. The marketing capabilities of LinkedIn include features for posting original content, managing your company's brand presence, performing content marketing, creating ads, and more—all while targeting specific audiences that are the most valuable to your business. This course provides both an introduction to advertising on LinkedIn and a step-by-step walkthrough of how to implement strategies using the tools provided. Budgeting, measurement, and analytics along with targeting tactics are also covered.

Quality Level: production