Affiliation: UIUC

Provider: Lynda.com

Type: Streaming Resource

Description: In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.

Quality Level: production