Training Discovery

Learn how to discover and curate links that engage your customers by developing and implementing a strategic approach to social bookmarking. Marketing and social media expert Martin Waxman shows you how to create a social bookmarking process with Diigo, an easy-to-use knowledge management tool. He explains how to set up goals, research your audience and what they need, find the right content to share, measure your results, and more.

Curtis Richardson—CurtRichy—is a popular YouTube content creator with over 14,000 subscribers and counting. He releases dozens of original videos each week. Curtis knows what it takes to promote a business in today's crowded Internet space. Here, he shares his insights into marketing with you. These short tips can change your perspective and your strategy—and all it takes is two minutes of your time. Find out how to market seasonally, build brand loyalty, create truly viral videos, find social media success, and differentiate your brand from everyone else online.

No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner's popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what's in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients.

Looker—a powerful data analytics platform—can help both large and small companies glean value from their data. In this short course, get up to speed with Looker, and learn how to leverage this platform to make collecting, visualizing, and analyzing data a bit easier. Ben Sullins begins by explaining how and why Looker is used, and exploring the Looker ecosystem. He also dives into how Looker organizes its data using LookML, how to visualize data in the Looker platform, and how to create a web-based dashboard.

Sean Colins takes a look at Mac's latest operating system—El Capitan—focusing on the key topics IT administrators need to know to perform their job. Sean dives into assessing and planning the migration to El Capitan, and then provides the steps necessary to install and configure the OS. He show users how to back up and migrate data, as well as what's needed to manage applications effectively. The course also covers system monitoring, adding peripherals, networking, and Active Directory integration. Finally, Sean shows viewers how to troubleshoot common problems and collect system information and other documentation.

Learn how to use the new features in El Capitan, the newest version of Mac OS X, including Split View, multitasking, and new Spotlight search options. Plus, check out the updates to apps that come bundled with Mac OS X 10.11, such as Notes, Maps, Mail, Safari, Photos, and Disk Utility.

In this course, author Sean Colins shows how to configure a Lion Server installation, while highlighting its ease of use. The course gives an overview on servers: what they are, why they're necessary, and how to set them up quickly. It also covers file sharing, managing iOS devices with the new Profile Manager, and creating and sharing podcasts in Podcast Publisher, plus productivity services such as iCal, Address Book Server, and iChat Server, which keep shared calendars, contacts, and chat conversations securely in your possession.

This project-based course shows programmers of all skill levels how to use machine learning to build programs that can make recommendations. In this course, Adam Geitgey walks you through a hands-on lab building a recommendation system that is able to suggest similar products to customers based on past products they have reviewed or purchased. The system can also identify which products are similar to each other.

Recommendation systems are a key part of almost every modern consumer website. The systems help drive customer interaction and sales by helping customers discover products and services they might not ever find themselves. The course uses the free, open source tools Python 3.5, pandas, and numpy. By the end of the course, you'll be equipped to use machine learning yourself to solve recommendation problems. What you learn can then be directly applied to your own projects.

If you're working towards an understanding of machine learning, it's important to know how to work with decision trees. In this course, explore advanced concepts and details of decision tree algorithms. Learn about the QUEST algorithm and how it handles nominal variables, ordinal and continuous variables, and missing data. Explore the C5.0 algorithm and review some of its key features such as global pruning and winnowing. Plus, dive into a few advanced topics that apply to all decision trees, such as boosting and bagging.

Do you want to build custom machine learning models to enhance your iOS apps? Even if you're not a machine learning expert, Core ML makes it easy to integrate an existing machine learning model into an iOS application. And with Turi Create, Apple also provides a Python framework that simplifies the development of custom machine learning models. This course provides an introduction to machine learning and the Core ML framework, and covers how to build your own custom machine learning model and integrate it into an iOS app. Upon wrapping up this course, you will have built an image classifier that can distinguish cats from dogs in a provided picture.

While Windows dominates the desktop market, Macs are still widely used, especially in smaller organizations. Knowing how to administer and configure macOS is a key skill that any IT admin should know. In this course, Sean Colins looks at Mac's latest operating system—Sierra—focusing on the most important topics for administrators. You'll first dive into backing up and restoring Sierra, using the built-in solution, Time Machine, and a cloud-based alternative, Backblaze. You'll then learn about iCloud administration, including techniques for restoring deleted files from iCloud and disabling iCloud entirely. Next, learn about working with local storage and the new Apple File System (APFS), which—once released—will provide a unified storage solution across macOS, iOS, tvOS, and watchOS. Then find out how to monitor macOS Sierra using the new console, unified logging system, and commands for collecting, searching, and debugging logs. The course then concludes with an overview of enterprise-wide security solutions for Sierra and how mobile device management can help with system imaging at scale.

Deliver more successful sales presentations. In this course, sales and marketing expert Jeff Bloomfield shows you how to deliver your value proposition in the right way and bring presentations to life. Learn how to make a connection with the listeners so that they are more receptive to what you have to say and discover how to conduct yourself in a more confident and professional manner. Jeff highlights key mannerisms that affect your delivery, such as eye contact, body language, and intonation, as well as your overall appearance.

Once you eliminate the trends and terminology, web design is about one thing and one thing only: getting your message across to an online audience. This course offers a 10,000-foot view of the web design process, to help ensure you never lose sight of your users. Morten Rand-Hendriksen takes you on a journey from initial consultation and discovery through content strategy and UX considerations, to development, content creation, design, testing, and launch. By the end, you'll understand the different players and phases and how they fit together in a web design approach focused on meaningful communication and a great user experience.

Yes, an artist can become a business person, but can't an artist already be a businessperson? For a long time, these career paths were thought to be mutually exclusive; however, as Maria Giudice reflects on her past, she realizes that not only was she a clever business professional all along, she was also helping shape how design as a whole is practiced and perceived by many organizations.

In this documentary, Maria describes her journey from freelancing as a self-taught painter to founding and leading a design firm for 15 years that she sold to Facebook in 2013. Not everything along the way was planned—in fact, many things just happened organically. This "accidental entrepreneur" trajectory came with immersion in many facets of design, including graphic design, interaction design, experience design, and more. Such experiences revealed the need for coining the role of a DEO, a design executive officer. If you are looking for inspiration from a real-life example of using the natural or honed talents you already have, then listen in as Maria describes her approach to leading people, working for people, and ultimately working with people to create solutions using design.

Today's customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they can manage the expectations of customers to avoid upsetting them down the line. Specifically, how to avoid situations where unreasonable expectations might develop, and how to choose the right language to educate customers and explain potential areas of confusion. Despite your best efforts, customers may still develop inappropriate expectations, so Jeff also suggests tactics to counteract this problem. Finally, he provides tips for implementing the lessons learned in this course into your everyday customer service routine.

Customer service managers may not be on the front lines, but they can create systems and processes that help ensure that the organization's service promises match what it actually delivers. Customer service expert Jeff Toister helps managers identify what a typical customer expects, where those expectations come from, and where your organization might be vulnerable. He explains how to perform a marketing and communication audit to find out whether your company's messaging matches what it is delivering. Then learn how to use data (such as surveys and product returns) to identify areas where service is routinely falling short. Last, he helps you uncover opportunities to reinforce appropriate expectations with customers, including response time expectations for various service channels (phone, email, and social media).

Discover how to manage your documents more efficiently with SharePoint 2010. In this course, author and SharePoint consultant Mark Abdelnour provides a quick introduction to the SharePoint interface and then moves into uploading and editing files, creating views, using collaboration tools, and working with tools like calendars and task lists in the SharePoint document workspaces.

An ideal primer for those new to SharePoint, this course demonstrates how to use the platform to accomplish your daily tasks.

In order to gain a more holistic understanding of Linux, it's crucial for system administrators to understand the mechanics of the operating system at its core—the Linux kernel. In this course, learn how to manage Linux kernels on CentOS 7, and manage the GRUB boot loader, system initialization, and system logging. Grant McWilliams explains how to fix a Linux installation issue by booting into the emergency target, and shows how to leverage systemd to help maintain system services. He goes into Linux kernel versions, and shows how to update the kernel and manage kernel modules. To wrap up, he covers system logging, explaining how to search and rotate log files, make journald logs persistent, and use rsyslog filters.

When you're working at the Linux command line, you don't have to give up the multitasking flexibility you're accustomed to in a graphical user interface. Have a long-running copy operation preventing you from editing a configuration file? Send it to the background and reclaim your time! In this short course, author Scott Simpson shows you how to switch tasks to the background and bring them back to the foreground. He also demonstrates screen and tmux, two very popular utilities for creating working environments that persist between connections.

Join the Linux revolution. Learn why this open-source operating system is taking over the world. This course covers an overview and basic implementation of CentOS 7, a community-driven server operating system that makes a great introduction to enterprise Linux. Grant McWilliams helps you configure VirtualBox on your local machine, and covers the basics of network configuration, initial software installation, and postinstallation configuration of CentOS, including working with GNOME 3, an open-source desktop environment that makes Linux as easy to run as Mac or Windows. These lessons are the foundation for learning Linux system administration, and critical for getting a CentOS deployment up and running.

New releases of Logic are eagerly awaited, but 10 is a major leap forward, especially for sound designers, EDM and hip-hop producers, and beat makers. This course gives you a preview of the new features found in 10.1–10.3, as well as shortcuts for integrating them into your production workflow.

Join Scott Hirsch as explores features from the most recent versions. He guides you through using the Touch Bar, Track Alternatives, selection-based processing, the Alchemy and Gobbler integration, flex pitching, and more. Learn how to work offline with the Share to GarageBand option. See how to use the Drum Machine Designer to apply new arrangement marker techniques. Discover how to back up and share your Logic projects with the outside world using the new integration with Gobbler and Apple Connect. Take a look at new overlapping recording modes for both cycle and non-cycle modes. Tour an improved Retro Synth and the brand-new Mellotron software instrument along with powerful MIDI editing and sequencer features in the revamped Piano Roll Editor. Preview the enhanced mixer which now comes with VCA faders and easy viewing of your Track Stack components. Many more enhancements are also explored as Scott covers the capabilities found in these upgrades.

Join author Brian Trifon as he shows how to improve music and audio productions using virtual instruments in Logic Pro. This course tours the program's virtual instruments, including the ES2 hybrid synthesizer, Sculpture physical modeling synthesizer, EFM1 FM synthesizer, the EVOC 20 vocoder, the Ultrabeat drum synthesizer, and the EXS24 sampler, and shows how to achieve various effects with each instrument's parameters. The course also covers working with oscillators and filters, understanding signal flow, creating custom synthesizer patches, adding effects, synthesizing speech, creating a library of custom sound samples, and much more.

Virtual Instruments with Logic Pro will be updating on a monthly basis, eventually covering all the virtual instruments in the application. Look for the latest movies here and on the lynda.com blog.

Sponsored InMail is a great way to increase your marketing reach on LinkedIn. You can send personalized messages to the audiences that matter most to your business. Learn how to create a Sponsored InMail account, run your first campaign, and see the results using powerful LinkedIn reporting features. Find out how to craft a compelling message that performs, and set up a budget and schedule that meets your marketing needs. Along the way, instructor Irina Skripnik shows you best practices for marketing to professionals and how to optimize your campaigns to increase conversions.

By earning the Linux Foundation Certified Engineer (LFCE) certification, you demonstrate to potential employers that you have an advanced understanding of Linux system administration concepts. In this course, review key topics that can help you prepare for the exam, and enhance your ability to use a Linux server to offer essential services to a network. Discover how to configure a DHCP and PXE boot server, as well as how to save bandwidth by configuring an HTTP proxy server. Plus, learn how to configure mail and an authoritative name server.

Bash scripting can help you automate routine tasks and save valuable time, whether you're a Linux user, sys admin, or software developer. Kevin Dankwardt has written thousands of bash scripts, short and long. Here he teaches you how to read and write scripts, and provides a series of scripting challenges to help you test your new skills. Learn about the bash environment, local variables, functions, loops, case statements, string operations, and coprocesses. Plus, learn how to use the text processing utilities sed and AWK to read and edit data in text files. The topics covered in this course are vital for Linux administration, and required for many Linux certifications.